Interested in sharing your feedback about the Google Ads API?
Sign up to be invited to participate in user research!
TargetCpaSimulationPoint
Stay organized with collections
Save and categorize content based on your preferences.
Projected metrics for a specific target CPA amount.
| Fields |
required_budget_amount_micros
|
int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
|
app_installs
|
double
Projected number of app installs.
|
in_app_actions
|
double
Projected number of in-app actions.
|
biddable_conversions
|
double
Projected number of biddable conversions.
|
biddable_conversions_value
|
double
Projected total value of biddable conversions.
|
clicks
|
int64
Projected number of clicks.
|
cost_micros
|
int64
Projected cost in micros.
|
impressions
|
int64
Projected number of impressions.
|
top_slot_impressions
|
int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
|
interactions
|
int64
Projected number of interactions. Only discovery advertising channel type supports this field.
|
Union field target_cpa_simulation_key_value
target_cpa_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following: |
target_cpa_micros
|
int64
The simulated target CPA upon which projected metrics are based.
|
target_cpa_scaling_modifier
|
double
The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-11-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-25 UTC."],[[["These fields provide projected metrics, such as installs, conversions, and clicks, based on a specific target CPA (cost-per-acquisition) amount."],["Projections include required daily budget, cost, impressions, and potential in-app actions, offering insights into campaign performance."],["Data is presented for different CPA simulation methods, including a fixed target CPA or scaling existing CPA targets by a modifier."],["The `target_cpa_simulation_key_value` field clarifies the specific simulation method used for the projections, using either `target_cpa_micros` or `target_cpa_scaling_modifier`."]]],[]]
