Configure your shipping and returns directly in Search Console
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Thursday, July 11, 2024
When shopping, people want to know the total price for the products they're purchasing. Shipping speed,
cost, and return policy are major factors considered by shoppers when buying products online. However,
configuring shipping and returns might be a challenge for some merchants, which might be a missed opportunity
to provide information your audience is looking for.
Once you complete the steps described in our Help Center article,
you'll be able to manage your Merchant Center account-level shipping and return policies directly in Search Console,
which automatically appear in Merchant Center.
By providing accurate and up-to-date shipping and return information, you can enhance your product listings in Google Search results,
which can help improve visibility and potential traffic by showcasing fulfillment services such as
free and fast shipping next to your product listings.
We hope these additions will help even more when optimizing your search appearance in Search results. If you have any questions or concerns,
reach out to us using the Google Search Central Community,
on Twitter, or on
LinkedIn.
Posted by Jay Rana, Moshe Samet, and Nan Liu, Google Search
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Shoppers prioritize total price, shipping speed, cost, and return policies when making online purchases."],["Google Search Console now offers a streamlined method for merchants to input shipping and return details directly, overriding existing website configurations."],["Providing accurate shipping and return data in Search Console can boost product visibility in Google Search results and highlight attractive fulfillment options."],["This update aims to simplify the process of managing merchant-level shipping and return policies, automatically syncing the information with Google Merchant Center."],["Merchants are encouraged to utilize the Google Search Central Community, Twitter, or LinkedIn for any inquiries or feedback."]]],[]]
